Our Not‑So‑Secret Master Plan (2025–2026)

How Thats It Media will compound performance, one deliberately sequenced move at a time:

In 2006, Tesla published a short, punchy master plan. No fluff. Just a clear sequence of moves, each one funding and informing the next. In that spirit, here’s ours—built for performance marketing, designed to be held accountable, and written for clients who care about commercial impact.

Step 1 (Q3–Q4 2025): Launch LightningRoulette.co.uk and prove the Affiliate Engine

What we’re doing
• Launching LightningRoulette.co.uk as a flagship content + conversion hub.
• Building an affiliate funnel focused on UK‑licensed operators only.
• Hard‑wiring a tracking stack for source‑level performance and transparent revenue attribution.
• Establishing the affiliate business on four non‑negotiables: commercial impact, transparency, fairness, and high‑trust relationships.

How we’ll operate
• Commercial impact first: We optimise for FTDs, NGR, and LTV—not clicks.
• Transparent economics: Clear partner terms, clean reporting, and on‑time payments.
• Face‑to‑face trust: Regular meetings in Gibraltar and at industry conferences to deepen relationships and co‑plan growth.
• Compliance by design: UK‑licensed partners, responsible gaming messaging, and operator‑approved content.

KPIs that matter
• FTD volume and quality (D30 retention, ARPU).
• Payback period on traffic sources (target: <90 days, improving with data).
• % of traffic from high‑intent pages (reviews, tutorials, comparisons).
• Operator satisfaction score (renewals and expanded placements).

Step 2 (Q4 2025–Q1 2026): Scale beyond Lightning Roulette and spin up UK PPC funnels

What we’re doing
• Broadening affiliate content into game, provider, and vertical clusters beyond Lightning Roulette.
• Building high‑converting PPC funnels for UK partners (Search, Performance Max, YouTube, Meta).
• Leveraging a decade of hands‑on bidding, account architecture, and creative testing to compound learnings across partners.

Playbook
• Demand capture → demand creation: Bottom‑funnel intent (Search/PMax) stabilises CAC; creative‑led mid‑funnel (YouTube/Meta/Reels) scales volume.
• Creative engine: Thumb‑stopping hooks, 1:1 offer‑ad‑landing page congruence, rapid A/B/C testing.
• Measurement you can trust: Server‑side tagging, conversion modelling, and LTV‑based bidding where data allows.
• Relentless pruning: Query sculpting, negative maps, and placement hygiene to keep CPA tight.

KPIs that matter
• CAC vs. LTV (target ratios set per partner).
• Blended ROAS at channel and portfolio level.
• Lead‑to‑FTD rate and cost per FTD on paid vs. affiliate traffic.
• Creative win rate (% of new assets that beat control).

Step 3 (Q4 2025–Q1 2026): Go global with Performance Marketing (EE, DACH, LATAM)

What we’re doing
• Offering performance marketing campaigns across Eastern Europe, DACH, and LATAM.
• Keeping fees competitive and transparent while maintaining senior, hands‑on execution.
• Localising creative, compliance, and payments to match the realities of each geo.

Playbook
• Market mapping: TAM, platform mix, licensing nuance, and cultural messaging per country.
• Local language advantage: Native‑speaker creative and landing pages to lift CVR.
• Portfolio pacing: Scale winners, cap laggards; reinvest into geos with the best unit economics.
• Quarterly business reviews: Shared dashboards, narrative insights, and next‑quarter test plans.

KPIs that matter
• Geo‑level CAC and D60 payback.
• Country CVR deltas by language/creative.
• Incremental lift from channel layering (paid + affiliate + influencer + email).
• Client NPS and retention.

Step 4 (Q4 2025–Q1 2026): App Acquisition at scale via DSPs & Premium Publishers

What we’re doing
• Standing up app acquisition funnels for clients via a network of app DSPs and premium publishers.
• Tight integration between publishers, our in‑house insights, and client MMPs (e.g., AppsFlyer/Adjust) to align optimisation with revenue, not proxy signals.
• Building creative + data feedback loops to improve D1–D30 retention and early‑cohort monetisation.

Playbook
• Event architecture: Map and prioritise events (install → register → deposit → repeat) for optimisation.
• Privacy‑ready: SKAN‑aware setup for iOS, robust postbacks, and model‑driven budget allocation.
• Supply strategy: Blend DSPs (programmatic), SDK networks, and direct publishers to balance scale and quality.
• Fraud defence: Pre‑bid and post‑install screening; refund and make‑good protocols.

KPIs that matter
• D7/D30 ROAS, cohort LTV/CAC, and retention curves.
• Cost‑per‑qualified‑registrant and cost‑per‑FTD.
• Creative fatigue index and time‑to‑next‑winner.
• Fraud rate < tolerance threshold agreed per client.

Step 5 (Q4 2025 onward): Spin up AgentTIM — our AI Trading & Media Intelligence Wing

What we’re doing
• Launching AgentTIM to augment human media buyers with AI‑driven insights and automation.
• Initial focus: performance marketing, budget pacing, bid & audience recommendations, anomaly detection, and creative scoring.
• Building lightweight MMM/MTA views to inform weekly decision‑making without analysis paralysis.

Why it matters
• Faster feedback loops → faster compounding.
• Lower operational drag → more time on strategy and creative.
• More consistent CAC and ROAS across volatile platforms.

KPIs that matter
• % of spend governed by AgentTIM recommendations.
• Reduction in time‑to‑decision (brief → launch → learn).
• Lift in win rate of new tests vs. historical baseline.

12–24 Month Horizon

Expand the AI wing into Crypto, Trading, and Finance.
We’ll explore systematic strategies, starting with paper trading and sandbox risk controls, then graduating to limited live capital once the data says “go.” The goal isn’t speculation for its own sake—it’s to build proprietary signal generation, risk management, and optimisation tech that strengthens our performance edge across marketing and beyond. More details to follow.

If you’re a UK‑licensed operator, a gaming app with appetite for scale, or a brand expanding into EE/DACH/LATAM and hungry for performance partners—let’s talk. We’ll share the test plan, the numbers that matter, and a path to profitable scale.

Ready to Scale Your Business?

YOUR CHALLENGES = OUR FOCUS

Contact us @ hello@thatsitmedia.com