Performance-Driven iGaming Affiliate Partners Built by Operators, for Operators
Why Operators Choose That’s It Media
What Sets Us Apart |
Your Direct Benefit |
|---|---|
| Operator-Born Insight – 10+ years running acquisition for Tier‑1 brands. We’ve lived your pain points: licence restrictions, bonusing caps, compliance, board‑level ROAS targets. | Faster onboarding, zero learning curve, and campaigns that align with your bottom‑line KPIs from day one. |
| Hard‑Core Performance DNA – Senior‑only team combining agency creativity with in‑house P&L ownership. | Growth plans grounded in LTV:CAC, not vanity impressions. |
| Gibraltar HQ & Global Reach – Central to Europe’s iGaming hub, yet plugged into US, LATAM & APAC markets via multilingual media buyers. | Local trust, international volume, and a regulatory lens operators respect. |
| Owned & Operated Affiliate Assets – A portfolio of SEO‑rich domains and funnel‑optimised microsites ready to plug into any market vertical. | Immediate traffic with proven intent—no waiting for new sites to rank. |
| CRO & A/B Testing Obsession – Every page, banner, and funnel stage is split‑tested. | Incremental gains compound into lower CPAs and higher FTD value. |
| Transparency & Fairness – Live dashboards, revenue‑share reconciliations, and open‑door policy. | No black‑box media buying, no hidden margins—just performance you can see. |
Our Affiliate Engine, Step-by-Step
- Market Deep-Dive
We interrogate your current acquisition mix, bonus mechanics, and player LTV curves to define performance benchmarks. - Rapid Funnel Deployment
- First-party domains, plus new GEO-specific landers built on our headless CMS for lightning speed and SEO muscle.
- Traffic Mix Optimisation
- Paid Search & Display → intent pockets your competitors ignore.
- Social & UGC → thumb-stopping creative that converts.
- Programmatic & DSPs → data-modelled lookalikes at scale.
- Conversion Science Loop
- Weekly A/B tests on CTAs, copy, layouts, and offer framing.
- CRO insights fed back into creative for compounding uplift.
- Full-Funnel Reporting
- Real-time dashboards pipe Adjust/Appsflyer data straight into Looker for instant CPA & ROAS visibility.
Proven Track Record (Anonymised Snapshots)
| Vertical | GEO | Monthly FTDs | CPA vs. Target | D30 ROAS |
|---|---|---|---|---|
| Casino | UK | 4,000+ | -22 % | 5.1× |
| Sportsbook | DACH | 2,300 | -18 % | 4.4× |
| Lottery | LATAM | 1,900 | -26 % | 3.8× |
(Raw data & references available under NDA.)
Built on Relationships, Not Rent-A-Traffic
- Local give-back. We sponsor Gibraltar gaming meet-ups, mentor junior marketers, and share CRO best practices with the wider community.
- On-site collaboration. Happy to set up camp in your office for roadmap sprints, compliance workshops, or creative brainstorms.
- Fair commercial models. Flexible CPA, hybrid, or revenue-share—always pegged to your payback window.
Tech & Toolkit
- Analytics: GA4, Looker, BigQuery, Tableau
- Tracking: Adjust, AppsFlyer, Kochava
- DSPs & Paid Media: Google Ads, App Networks, Google Ads, Meta, TikTok + Native Sites
- CRO Stack: VWO, Google Optimize 360, Hotjar heat-maps
- Compliance: app-ads.txt monitoring, ASA/IAB frameworks baked in