Performance marketing that pays back fast.
We plan, launch, and scale acquisition for regulated and high-growth brands — with ROAS, CPA, and LTV you can take to the board.
The only direction that matters
Everything we run points one way, up.
Every channel, measured to revenue and positive payback. This is the kind of growth we build for our clients across iGaming and beyond.
Quarterly results
Spend vs revenue
Channels we operate
Services built for P&L growth
Auditing, strategy, execution, and optimisation across all channels.
Founder led. Performance driven.
Built by a Marketer.
Focused on Your Growth.
That's It Media was founded by Luke Zgaga, a performance marketer with over 15 years of hands-on experience driving growth for iGaming and high-growth brands around the world.
We're not just another agency. We roll up our sleeves, get into the data, and build strategies that deliver real, measurable results.
15+ Years of Performance Marketing
Across iGaming, lead gen, eCommerce & more.
€50M+ in Media Managed
Campaigns that scale profitably.
Founder Involved. Always.
Strategic oversight and senior-level execution on every account.
Small Team. Big Impact.
Lean, agile and laser-focused on performance.
the beauty of performance marketing is that numbers never lie
Founder & Director, That's It Media
Sectors we dominate
iGaming
Acquire FTDs with compliance built-in. Source-level control and creative governance.
Ecommerce
Scale cold traffic to profit, protect margins, increase AOV with CRO + lifecycle.
Services
B2B and B2C service providers scaling customer acquisition profitably.
Grey Markets
Acquire players in unregulated markets through our extensive media and publisher network.
Enterprise-grade. Built for regulated markets and high growth brands.
ASA/UKGC aligned. Publisher/source-level control. Transparent reporting. No compliance shortcuts.
The problem with most agencies
- ×Wasted spend on vanity metrics instead of revenue outcomes
- ×Weak tracking that hides true campaign performance
- ×Slow testing cycles that miss market windows
- ×"Agency fog" — no source-level control or transparency
- ×Compliance risk in regulated markets
Our approach
A full-funnel performance marketing stack: track → test → iterate → scale.
- ✓ Source-level control
- ✓ Clear weekly insights
- ✓ Decisive budget shifts
- ✓ No vanity. Just revenue, payback, and scale.
Results that matter
How we work
Four-phase operating system for predictable growth
Discovery & Tracking
Audit current state, install source-level tracking, set KPIs that map to revenue.
Launch & Rapid Testing
Deploy creative and audience matrices, test high-velocity, kill losers fast.
Weekly Insights & Budget Shifts
Clear reporting on what's working. Decisive reallocation to winning channels and campaigns.
Scale with LTV Signals
Integrate lifecycle data, optimize for payback and customer lifetime value, scale profitably.
Ready to make your media perform?
Let's build a predictable growth system with clear KPIs and transparent reporting.