Articles & News2022-09-18T13:04:49+01:00

Social Proof – An Underestimated Marketing Tactic

What is Social Proof?  Social proof is the idea that people will make decisions based on what other people do. Whether you’re looking to buy a new car, a regular house cleaning service, or simply a new show to binge-watch on Netflix – chances are, social proof plays a key part in your decision-making process. Chances are your decision-making process started well before you walked onto the car

What is SEO?

Search Engine Optimisation (SEO) is the process of improving your websites traffic and ranking on search engine results pages such as Google and Bing. It revolves around creating high-quality content that people are interested in and answer queries on Google in addition to constant monitoring of your websites technical health. In the image below, you can see where websites with good SEO end up on the Google results

Instagram Ads

Why Instagram? Instagram currently has more than 1000 million active users. This, however, is just one impressive stat: it’s also the second most used social network (behind Facebook) and the fastest growing network in recent years. Nowadays, advertising on Instagram is an absolute must for most companies. Instagram stats: According to Statista.com, there are over 107,2 million Instagram users in the United States alone; a number only expected to grow. Over 40 billion pictures have been posted on

Google Ads and Online Sales

What is Google AdWords and Why Do I Need It? Google AdWords…if you’re like most business owners, the idea of running ads on Google is both tantalizing and terrifying. After all, if you do it right, AdWords could transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble. Google Adwords is a pay-per-click (PPC) advertising platform. Unlike

What is Facebook Advertising?

When was the last time you checked your Facebook account? On average, Facebook users spend 35 minutes a day on the network, that’s the second-highest amount of time spent on any social media platform. The time Facebook’s 1.32 billion daily active users spend on the network is the reason why businesses invested north of $9 million on Facebook ads in the second quarter of 2017, that’s a 47%

Google My Business

What is Google My Business and why do you need it? Google My Business is one of the easiest ways to improve the appearance of your site in search results, yet many businesses fail to use it to its full potential. In this article, I’ll look at why small businesses should have a Google My Business listing, and why it’s worth taking the time and effort to


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