App Acquisition That Delivers Deposits, Orders & LTV — Not Just Installs
App
Why Trust Your App Growth to That’s It Media?
- Performance-only DNA. Every euro is mapped to CPA, ROAS & LTV—never vanity installs.
- DSP firepower. We run managed spend across several DSPs to reach 2 billion+ daily users in 3+ million apps.
- iGaming compliance specialists. ASA-safe inventory only; kids’ apps auto-excluded and placements audited in real time.
- Transparent publisher data. We pipe all app-level reporting straight into your MMP for instant whitelist/blacklist control.
- Senior-only service. No juniors learning on your dime—just veteran UA strategists and data scientists.
Our Three-Step UA Framework
| Stage |
What We Do |
KPI Focus |
| Explore | Rapid-test 5–10 creatives & bid models across proven DSPs | CPI / Install Rate |
| Exploit | Shift budget to top-quartile publishers; optimise on post-install events after 50–100 signals. | Cost-per-Event (Ftd, Purchase) |
| Expand | Creative A/B testing. Scaling winners removing losers. | ROAS / LTV:CAC |
DSP Partners & How We Leverage Them
- Hand picked and proven DSPs to skip your learning phases
- Best-in-class for iGaming and high-value subscriptions; second-largest UA spend in the UK. (liftoff.io)
- Kids/learning categories blocked at supply-side; publisher-level reporting; real-time blacklists.
- IAB Gold Standard support; full in-app inventory transparency.
- MAX & AppDiscovery supply plus HUMAN fraud-protection, brand-safety centre. (applovin.com)
- Traffic-quality scoring, auto-filtering of unsafe placements.
Compliance & Brand-Safety Guarantee
- ASA guidelines baked in. We pre-block all under-18, family, education or kids’ categories.
- Publishers acknowledge ads. Only gambling-approved inventory is targeted.
- MMP mirrors. Your Adjust/Appsflyer dashboard always matches DSP logs—no blind spots.
- Auditable trail. 90-day log export available for regulators on request.
Case Studies
Case A – UK Tier 1 Sportsbook ⚽️
- Budget: €50 k/mo → €150 k/mo after 4 months of running.
- Result: CPA down 27 % to €131; 4.2× ROAS; 5 Month break even on marketing; zero ASA violations.
Case B – Brazil Lottery Operator 🎲
- Deployed tactical App acquisition campaigns around large jackpot sequences.
- Outcome: 36K new customers in 2024, 190% ROAS after 12 months.