What is Google AdWords and Why Do I Need It?

Google AdWords…if you’re like most business owners, the idea of running ads on Google is both tantalizing and terrifying. After all, if you do it right, AdWords could transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble.

Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network. While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences. The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. If you own a landscaping business, you bid to have your ad show up every time a user types in “Landscaper in Dublin.”

Should I Give Google AdWords a Try?

These days, there are a ton of PPC platforms to choose from. You have the Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins…the list goes on and on. In Fact, Google AdWords isn’t even the only search engine ad platform—Bing Ads and Yahoo Search Ads are options, too! However, despite all the competition, Google AdWords is still one of the best ways to reach your target audience. Facebook Ads and other PPC platforms certainly can work and they can work exceptionally well. That being said, being able to reach customers who are searching for products, brands and content like yours (not an option with most social media PPC platforms) is an exceptional (and profitable) opportunity that shouldn’t be underrated. It could provide you with the chance to snatch up easy sales before your competitor does.

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How to Create a Google AdWords Campaign?

Once you’ve decided that you want to run Google AdWords campaigns, you need to dive in and start creating them. Click here to go to the AdWords site so you can get going. You’ll be asked to create an account, which takes just a few minutes.

Once your account is up and running, you’ll be able to create campaigns.

Here are some useful tutorials from the Google Ads team showing you exactly how to set up your first campaign.

Is AdWords Expensive?

Yes, Google AdWords can be a little expensive, especially if you’re in a highly competitive industry. That being said, a well-designed, optimized AdWords campaign is well worth the investment! The key here is to put together a “well-designed, optimized AdWords campaign”. If your AdWords campaigns are well-targeted, optimized correctly, and have an appropriate CPC bid, you’ll be able to show focused ads to responsive niches within your target audience, and you’re close to guaranteed a positive ROI. If the campaigns aren’t properly optimized or targeted, however, you could end up spending a lot on clicks that never convert. This is where most businesses go wrong—they don’t take the time to create campaigns that specifically target and attract the right people.


Google AdWords can be a big investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours, and the display network can be used for re-engagement or discovery campaigns. Though the system can be complex, there’s a lot to gain from using it, and it’s entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.

Need help getting started with Google AdWords campaigns for your business? Send us a message and see what we can do for you.

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