Once you’ve decided that you want to run Google AdWords campaigns, you need to dive in and start creating them. Click here to go to the AdWords site so you can get going. You’ll be asked to create an account, which takes just a few minutes.
Once your account is up and running, you’ll be able to create campaigns.
Here are some useful tutorials from the Google Ads team showing you exactly how to set up your first campaign.
Yes, Google AdWords can be a little expensive, especially if you’re in a highly competitive industry. That being said, a well-designed, optimized AdWords campaign is well worth the investment! The key here is to put together a “well-designed, optimized AdWords campaign”. If your AdWords campaigns are well-targeted, optimized correctly, and have an appropriate CPC bid, you’ll be able to show focused ads to responsive niches within your target audience, and you’re close to guaranteed a positive ROI. If the campaigns aren’t properly optimized or targeted, however, you could end up spending a lot on clicks that never convert. This is where most businesses go wrong—they don’t take the time to create campaigns that specifically target and attract the right people.
Google AdWords can be a big investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours, and the display network can be used for re-engagement or discovery campaigns. Though the system can be complex, there’s a lot to gain from using it, and it’s entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.
Need help getting started with Google AdWords campaigns for your business? Send us a message and see what we can do for you.