Gifts Direct and The Irish Store are two of Ireland largest online e-commerce stores. They sell online to a global customer base. That’s It Media managed various online sales and marketing channels for these tow brands over a 12 month period. The primary goals was to drive online sales through Google Ads, Facebook and various other online sales and advertising platforms.
During our time managing these two stores’s paid advertising platforms, we delivered superb performance across online sales acquisition. Crucial periods were during holidays and seasonal events such as Black Friday, Christmas, Mothers day and various others. During these times, we ensured traffic was being driven to the site through paid ads across Google, Bing, Facebook, Instagram, and Gmail. Furthermore, we ensured these were qualified leads that led to online sales to help grow the Gifts Direct and The Irish Store’s business.