Performance Programmatic
Open-web programmatic that buys outcomes, not impressions. We trade display, native, video and in-app inventory across DSPs and curated publisher deals — audience-matched, source-transparent, brand-safe, and optimised to leads, FTDs and revenue.
What you get
DSP-level buying
Hands-on trading across our DSP seats (custom + DV360 where relevant) — bids, pacing and inventory controlled at the source, not handed to a black box.
Curated supply
PMPs, deal IDs and direct IOs with premium publishers — quality inventory over cheap, fraudulent open-exchange impressions.
Audience-matched targeting
First-party data onboarding, contextual signals, lookalikes and retargeting — reaching real buyers, not bots.
Outcome optimisation
Bought to leads, sign-ups, FTDs and purchases — validated conversion events, not viewability vanity metrics.
Brand safety baked in
Verification tiers, exclusion lists, fraud filters and log-level scrutiny so budget lands on real, safe placements.
Formats & inventory
Display
Standard and high-impact display across the open web — audience- and context-matched, capped and brand-safe.
Native
In-feed native that reads as content, warming users on premium editorial and publisher environments.
Online video & in-app
Outstream video and in-app inventory bought programmatically, aligned to real engagement rather than skimmed impressions.
Rich media & retargeting
Dynamic creative and programmatic retargeting layered onto prospecting for full-funnel coverage.
Our supply strategy (why this works)
Curated deals
Handpicked PMPs and deal IDs with premium publishers; direct IOs for high-fit inventory.
Quality controls
ads.txt / app-ads.txt checks, brand-safety tiers, fraud filters, and log-level data where available.
Outcome alignment
Deals engineered around event quality (leads, KYC, FTD, purchase) rather than cheap CPMs — scaled only when they prove ROI-positive.
Audience & targeting
First-party data
Your CRM lists and site audiences onboarded privacy-safely for prospecting seeds and suppression.
Contextual & semantic
Cookieless targeting against page content and intent — durable as third-party signals decay.
Lookalikes & retargeting
Modelled audiences off your best converters, plus programmatic retargeting to re-engage warm visitors.
Our method
test → learn → scale
Measurement & events
Define the conversion schema (impression → click → lead/FTD/purchase → retained revenue). Set clean server-side events, pixel + CAPI, and attribution alignment.
Create & launch
Build audience and deal structures, seed 1P data, launch display/native/video variants and learn fast to the first qualified conversions.
Optimise for value
Shift budget to the domains, deals and audiences with the best ROI; prune fraud and low-quality supply; enforce frequency caps and creative rotation.
Scale safely
Expand GEOs, deals and budgets paced to payback; add lookalikes and contextual, test new formats and incremental supply.
Measurement & transparency
Transparent reporting
Domain- and deal-level breakdowns — you see exactly where spend goes and what it returns.
Server-side tracking
Pixel plus Conversions API / server-side events to recover signal browser-only setups miss.
Incrementality
Geo holdouts and PSA tests to quantify true lift, not just last-click credit.
Fraud & viewability
Pre-bid and post-bid verification to keep budget on real, viewable, human inventory.
Deliverables
For iGaming & regulated brands
Compliance-first
Responsible messaging, age gating (18+), approvals and audit trails.
Quality events
FTD-validated structures, source-level transparency, and rapid creative governance.
Risk controls
Brand safety, placement exclusions, and fraud prevention.
FAQs
How is this different from Google Display?
We trade through DSPs with curated PMPs, deal IDs and direct publisher inventory — far more control over quality, supply and brand safety than a self-serve display network.
Can you work with our existing DSP, pixels and data?
Yes — we can operate on your seats or ours, onboard your first-party data, and layer in server-side tracking and curated supply.
How do you keep spend off fraudulent inventory?
Curated deals over open exchange, ads.txt/app-ads.txt validation, pre- and post-bid verification, exclusion lists, and log-level scrutiny.