About That's It Media
A Gibraltar-based, founder-led performance marketing agency built for regulated and high-growth brands.
Who we are
That's It Media is a Gibraltar-based, founder-led performance marketing agency built for regulated and high-growth brands. We exist to turn media spend into profit with clear ROAS, CPA, and LTV accountability. We serve clients all over the globe. Our team has 12+ years within the performance marketing arena, hired, grown and led some of the UK's fastest growing gaming brands' acquisition departments.
What we do (in plain English)
We plan, launch, and scale full-funnel acquisition across PPC (Google/Bing), Paid Social (Meta/LinkedIn/YouTube/Programmatic), SEO & Content, CRO & Web Dev, Email/SMS lifecycle, and performance-based Affiliate funnels, all designed for measurable growth and compliant execution.
Why brands choose us
Operator-grade experience
€50M+ managed performance budgets and deep iGaming acquisition expertise.
Built for regulated markets
ASA/UKGC-aligned processes, publisher/source-level transparency, and real-time controls.
Enterprise-grade ops
Weekly insights, strict KPI tracking, and decisive budget shifts. No black boxes.
Commercial alignment
Flexible and straightforward. We're built to support how you buy and scale.
Our approach (test → learn → scale)
1. Discovery & Tracking
Align on revenue goals, clean measurement, and compliance.
2. Launch & Rapid Testing
Stand up campaigns, A/B test creative/landers, hit first 50–100 conversion events fast.
3. Weekly Insights & Optimisation
Shift budget to winners, enforce fraud/brand-safety policies, maintain source-level control.
4. Scale with LTV Signals
Transition from CPA to ROAS models and expand GEOs/channels responsibly.
iGaming credibility
We operate with licensed-market discipline: clear "18+"/BeGambleAware standards, appropriate age gating, and tight approvals. Our work includes app UA frameworks, POCs, and insertion orders designed for verifiable FTDs and transparent publisher data.
Leadership
Founded and led by Luke Zgaga—a hands-on operator with 12+ years in performance marketing and gaming, known for training teams and delivering profitable acquisition at scale.
Gibraltar advantage
We're incorporated and tax-resident in Gibraltar, giving clients an internationally minded, efficient base with strong compliance culture and clear legal jurisdiction.
How we work with you
Transparent scopes, simple terms, Gibraltar law jurisdiction, and enterprise-ready agreements (MSA/SOW/IO) so procurement is painless and execution is fast.
Ready to make your media perform?
Get in touch and we'll return with a plan tied to ROAS, CPA, and payback—no fluff.