Performance Marketing for Sports Betting and Gaming

We’ve worked within the betting and gaming industry for nearly a decade. With BetVictor, we focused mainly on their licensed territories, the UK and Ireland. Sports betting player acquisition was their primary product focus. We ran their performance channels which focused on Paid Search, managing a 7 figure yearly budget. Over time, BetVictor began to expand their casino portfolio of products and with that we scaled casino acquisition for them which quickly because the driving force of revenue and growth for their business. We supported in that transition from Sports first FTD focus to Casino, led primarily by ROI and data driven decision making.

We’ve enjoyed working with BetVictor over the years. Our experience in performance marketing coupled with their products and bonusing engine meant we could scale budgets significantly year over year whilst maintaining strong ROI and payback, typically <12 month break even on marketing investment.