Profitable Casino FTD Growth

We were brought in to support Lottoland UK in their transition from primarily Lottery acquisition to high value Casino acquisition. Through a mix of performance channels, primarily Affiliates and Paid Search we were able to triple Net Gaming Revenue from new players for Lottoland in less than 2 years. Similar to our approach with BV, we applied granular data driven decision making to invest in partners and campaigns that were driving strong revenue growth and fast payback. Break even on performance channels was <3 Months.

Within Paid Search, we pivoted all spends away from lower value products to casino. Despite the significant increase in CPAs, we were able to showcase the ROI from the new direction which allowed us to continue scaling spends into these new areas.